Today's Guest: Peter Shankman, public
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There are a handful of people that social media
aficionados and professionals follow religiously for their insight
and direction, people such as Chris Brogan, Seth Godin and Robert
Scoble, for example. If you know who those guys are, you should
probably also get to know social media guru Peter Shankman.
Shankman is an industry unto himself, a
networker of the first degree who has taken the practice of public
relations and marketing to new heights via his mastery of social
media. He is best known in journalism circles as the founder of
Help A Reporter Out—a.k.a., HARO—a repository of expert sources
intended to help out last minute reporting assignments. Journalists
send information requests in to HARO—more than 1,200 requests come
in a week—and Shankman hooks them up. Shankman also is the founder
and CEO of The Geek Factory, a Manhattan-based marketing and PR
strategy firm. Over the years, his clients have included Snapple,
NASA, Walt Disney World and many more.
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