May 13, 2014
Today's Guest: Howard Stoeckel, retired CEO of Wawa, the Philadelphia-based convenience store chain, and author of The Wawa Way.
Watch this exclusive Mr. Media interview with Howard Stoeckel, retired CEO of Wawa, the Philadelphia-based convenience store chain, and author of The Wawa Way, by clicking on the video player above!
Mr. Media is recorded live before a studio audience of Wawa customers and associates who went straight to the index of The Wawa Way to see if their stories made the cut… in the NEW new media capital of the world… St. Petersburg, Florida!
You either know what a Wawa is or you don’t.
So if you’re watching today’s show, I’m guessing you’re a member of the cult of convenience store personality.
Founded in the small town of Wawa, Pennsylvania, 50 years ago
this month, a Wawa store is so much more than an oddly named
HOWARD STOECKEL podcast excerpt: "If you don't make mistakes, you're not trying hard enough. Once we make a mistake at Wawa, we're not intimated. We'll go back, say, 'What went wrong, what can we learn, is it something we want to revisit?' Some of our greatest successes have been out of failures we revisited. That keeps the organization young."
You can LISTEN to this interview with retired Wawa Inc. CEO HOWARD STOECKEL, author of THE WAWA WAY, by clicking the audio player above!
It’s a place where friends and neighbors meet, greet and serve friends and neighbors. It’s a place where you can always count on a friendly face and a delicious meal, a great price on fuel and a chuckle every time you see that silly name.
More than a year ago, I was hired by Wawa to help its then CEO (now vice chairman) Howard Stoeckel write a cultural history of the company he spent the last quarter-century of his career with, at a place where he was known as the Brand Ranger, among other well-earned nicknames.
HOWARD STOECKEL excerpt: "We had a group of people who thought
we should re-brand the Wawa coffee cup. They came up with this
whole new design, very different than what we had. The cup at the
time was beige, warm and fuzzy, soft. People thought we should go
in a different direction... a black coffee cup. No one else had a
black cup in the marketplace. We rolled it out and after five
weeks, we got some complaints. People said, 'There is an odor.' It
was not an appetizing odor. And there is a morning sports show on
94 WIP-FM in Philadelphia, hosted by Angelo Cataldi, very
high-rated. Angelo is a Wawa fan, shops our stores every morning.
And he would go to the radio station with this big cup of coffee.
The people who appear with him on the show said one day, 'Angelo,
something smells! Like body odor!' Angelo thought they were
pointing the finger at him. He swore it wasn't him. He concluded
that it was the coffee cup. The fact was, the ink on the exterior
of the cup, when it got extremely hot, created this odor! We got
rid of the cups, went on his show to apologize and thank him for
what he did to help us correct the problem."
In co-authoring The Wawa Way: How a Funny Name and 6 Core Values Revolutionized Convenience, I had the great pleasure of working with Howard and learning why he is such a beloved and revered character in the stores and halls of Wawa. And he is easily the humblest executive with whom I have ever worked.
(By the way, Wawa’s profits from The Wawa Way will go to the new Wawa Foundation.)
Wawa Website • Facebook • Twitter • Instagram • YouTube • Order The Wawa Way from Amazon.com
The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!
The post Do you Wawa? GottaHava Wawa? Read The Wawa Way! VIDEO appeared first on Mr. Media.