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May 28, 2017

Today's Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Order Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by clicking the book cover above!

 

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
Order The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by clicking the book cover above!

I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients. And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it. So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge.

BRIAN SOLIS audio excerpt: "When PR people write press releases today, they're writing it for the CEO and the product team, not the people who need to read it. It's a totally backwards phenomenon."

Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency.

Brian Solis WebsitePosterousTwitterFacebookLinkedInOrder The End of Business As Usual

Deirdre Breakenridge WebsiteTwitterFacebookLinkedInOrder Putting the Public Back in Public Relations

Mean Business: How I Save Bad Companies and Make Good Companies Great, Albert J. Dunlap, Chainsaw, Mr. Media Interviews
Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above!

 

 

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